Personalizing content in your employee newsletter to individual employees can help boost open rates and engagement—and can help with email fatigue! Here are 3 ways to personalize your emails:
1.) Use merge tags: Merge tags are used in an email as placeholders that are represented with real values at the same time the email is sent. The most common example of this would be inserting the employee’s first name into the email or subject line, but you can use it for all kinds of other fields.
2.) Segment your audiences: With certain internal email tools (like Workshop), you can create content that’s displayed based on an employee’s list membership. It makes it easy to customize any row of your email by location, department, role, and more!
3.) Translate internal emails into multiple languages: Effective communication within a diverse workforce often means you have to translate content into different languages. Whether it’s sharing company-wide announcements, mission-critical news, or everyday project updates, ensuring that every employee can understand and engage with the content is a basic must-have.
Workshop can help with the features above (and more) so you can truly engage your employees in a unique, better-than-ever email experience. We'd love to show you!