Plus: tips for creating authenticity in executive comms, ways for communicators to take a beat and slow down, create your own ideal week plan, and more
Authenticity in leadership comms is a pivotal piece for effective internal communications. The truth is that employees crave genuine and transparent experiences from their leaders. Here are five quick tips for creating authenticity in executive comms:
1.) Mind the gap - be mindful of socio-economic differences
2.) Stand your ground - remind executives to rehearse their speeches
3.) Be relevant - advise executives to relate to everyday experiences
4.) Follow the message track - coach executives to follow the message track
5.) Practice makes perfect - leaders can always continue to improve authentic communication
Organizing your comms into campaigns brings order, efficiency, a stronger brand, incremental improvement, and the ability to prove ROI into your playbook. (Also, our new campaign archives feature launched this week!)
In the blog, learn about the four types of campaigns - ongoing, event-based, triggered, and one-off - and five easy steps to shift toward campaign thinking.
Group your existing comms into campaigns
Add campaigns to your calendaring tool
Brainstorm in a campaign-based context
Archive and categorize all current and past campaigns
In today's world, organizations face a variety of crises, from online attacks to supply chain disruptions. But practical crisis management training can help better prepare leaders and their teams! This article offers five best practices for crisis management training: prioritizing risk assessment and management, developing a comprehensive crisis management plan, and assembling a crisis management team.
If you're looking to give your work week a much-needed overhaul to focus on the things and tasks that are most important to you, try the Ideal Week Exercise! It's a simple but effective way to design your perfect work week where everything goes smoothly. Sounds great, right? You can find a free template here!
Does your comms feel like it's too much, too often, too fast? We love this article from Ragan on ways for communicators to take a beat and slow down. One of our favorite takeaways is to say no when necessary or create a project brief to focus comms requests more on strategy rather than tactics! When a comms request comes in, ask yourself: What are we trying to accomplish? Who's the audience? What do we want people to do with this information? What would happen if we didn't send this out? This tip and the others mentioned in the article can help communicators slow down and enhance the quality (and impact!) of their work.
It's going to be a great week. :)
Brought to you by the comms team at
Workshop Software Inc., 1200 N 12th St Suite 170, Omaha, NE 68102, United States